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Primis Promotes Maayan Segal To Chief Operating Officer and Toar Mekaiten To Chief Revenue Officer

PRIVATEJul 26, 2024•almost 2 years ago

Position

Chief Revenue Officer

Company

Primis

Toar Mekaiten
Tel AvivAdvertisingVideo

Description

Primis, a leading video discovery platform for global publishers, has announced the promotion of Maayan Segal to Chief Operating Officer and Toar Mekaiten to Chief Revenue Officer. These strategic promotions reflect Primis's remarkable growth and its commitment to fostering internal talent to drive continued innovation in the ad tech industry.

Company Information

Company

Primis

Location

Tel Aviv, Tel Aviv District, Israel

About

Primis is the leader in the online video landscape. Their Video Discovery platform increases publishers' revenue by helping users discover high-quality video content. The company's technology is used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video experience. In May 2021, Primis launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.