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Novus Appoints Andrew Layman As Vice President of Analytics & Data Science

PRIVATEJun 09, 20269 days ago

Position

Vice President

Company

NOVUS Media

Andrew Layman
BloomingtonAdvertisingAnalytics

Description

NOVUS has named Andrew Layman Vice President of Analytics & Data Science, enhancing its AI-embedded analytics capabilities. His role includes directing investment in data governance and evolving measurement infrastructure for personalized media decisions.

Company Information

Company

NOVUS Media

Location

Bloomington, Minnesota, United States

About

NOVUS Media LLC is an independent media agency that uniquely plans and buys media through the lens of geography. They offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques. Focusing on local media of all types, NOVUS is fueled by marketing science and geospatial analytics to drive superior business results.

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