Position
Chief Commerce Officer
Company
MRM
Description
MRM has appointed Brad Borman to the role of SVP, commerce growth, to further the network’s global commitment to creativity and commerce expertise as a key growth driver for clients. Brad’s role will focus on accelerating connectivity between various layers of MRM’s end-to-end commerce expertise, industry technology partners, client teams, and other IPG agencies.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months