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Manna Tree Appoints Adam Whitehead As Director of Investor Relations and Attie Hoffman As Vice President of Strategic Relationships

PRIVATEApr 24, 2024•about 2 years ago

Position

Vice President

Company

Manna Tree

Attie Hoffman
VailHealth CareVenture CapitalNutritionInvestment Management

Description

Manna Tree announced the strategic additions of Adam Whitehead as Director of Investor Relations and Attie Hoffman as Vice President of Strategic Relationships. Gabrielle Rubenstein, co-founder and managing partner, expressed excitement about their expertise and proven track records, highlighting their value for the firm's growth and success.

Company Information

Company

Manna Tree

Location

Vail, Colorado, United States

About

Manna Tree is a global private equity firm empowering consumers to live better, longer. The firm strategically invests in the consumer sector, particularly within the health and wellness ecosystem, focusing on growth-stage and buyout opportunities. Manna Tree has made investments in 13 companies to date: Health-Ade, Gotham Greens, Vital Farms, Good Culture, Verde Farms, True Food Kitchen, TruFood Manufacturing, MycoTechnology, Nutriati, Urban Remedy, The New Primal, Infinant Health and Cheetah.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.