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Lyft Appoints Brian Irving As Chief Marketing Officer

PUBLIC · LYFTApr 04, 2024•about 2 years ago

Position

Chief Marketing Officer

Company

Lyft

Felipe Avila

transportation/trucking/railroad

Description

Industry veteran Brian Irving has been appointed as the new Chief Marketing Officer (CMO) at Lyft, replacing Felipe Avila. Irving brings over two decades of experience in building and marketing global technology brands, having previously worked with companies such as Meta, Eventbrite, Airbnb, Google, and Apple.

Company Information

Company

Lyft

Location

185 Berry Street

About

Lyft, Inc. operates as a global mobility platform providing a range of services including rideshare, taxis, private hire vehicles, executive chauffeur services, car sharing, bikes, and scooters. The Lyft Platform connects users for on-demand ride services, with the Lyft App facilitating interactions between riders and drivers. The ridesharing marketplace is the primary revenue source, with additional income from licensing agreements, bike sales, advertising, and rentals through their shared mobility network. In 2025, Lyft significantly expanded its operations internationally by acquiring Intelligent Apps GmbH and TheBookingRoomGroup Limited, broadening its reach to over 180 cities across nine new countries and enhancing its global footprint. The transportation network includes diverse options in the ridesharing marketplace and an Express Drive program to assist drivers who need rental vehicles.

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