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Later Appoints Dena Upton As Chief People Officer

PRIVATEJun 10, 2026•7 days ago

Position

Chief People Officer

Company

Later

Dena Upton

BostonSoftware

Description

Later has appointed Dena Upton as Chief People Officer to strengthen its executive leadership team. Dena will lead Later's global people strategy as the company continues to grow in influencer marketing and AI-powered innovation.

Company Information

Company

Later

Location

Boston, Massachusetts, United States

About

Later is the world's most intelligent influencer marketing company, powering the creator economy and social commerce for brands and creators alike. Fueled by their native AI-powered platform with over a decade of proprietary data, including billions of social interactions, impressions, $2.4 billion+ in verified influencer-driven purchases, and deep integrations with platforms like Meta and TikTok, Later provides data-driven guidance, combined with their team of expert strategists, to execute fully-managed campaigns, driving audience growth, engagement, and revenue. Trusted by the world's leading enterprise brands such as Crumbl, Kylie Cosmetics, ESPN, and YouTube, Later bridges creativity and performance, so every campaign not only looks good, but drives results. Later is building the future of influencer marketing where everyone wins.

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