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Kantar Appoints James Lavell As Chief Commercial Officer for Profiles Division

PRIVATEApr 23, 2024•about 2 years ago

Position

General Manager

Company

Perfect Category

James Lavell
LondonMarketing

Description

Kantar has appointed James Lavell to the newly created role of chief commercial officer for its Profiles division, tasked with growing the client base and expanding into new sectors. James Lavell joins Kantar from Altrata, where he was global chief executive. The appointment is effective from 22nd April.

Company Information

Company

Perfect Category

Location

London, England, United Kingdom

About

Perfect Category delivers advanced category management solutions for global customers, aiding in optimizing shelf space and retail storytelling. The company utilizes predictive analytics and virtual reality to enhance category assortment planning. It manages over $600 billion per year in retail planning for leading global brands. The firm is recognized for its strong capability in category management solutions.

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