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Harley Davidson Appoints Artie Starrs As CEO and Marcus Fischer As Chief Brand Officer
RECENTLY ACQUIREDJun 03, 2026•13 days ago
Position
Chief Brand Officer
Company
Harley-Davidson Dealerships
MilwaukeeAutomotiveDescription
Harley-Davidson has appointed Artie Starrs as CEO and Marcus Fischer as Chief Brand Officer. Both executives have a history of supporting diversity and inclusion initiatives in their previous roles, which has ignited controversy given the company's recent vow to reconsider such policies.
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