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Group M Appoints Alycia Mason As CEO of Wavemaker U.S.

Jul 01, 2024•about 1 year ago

Company

GroupM

New YorkAdvertising

Description

GroupM has appointed Alycia Mason as CEO of its Wavemaker U.S. agency, effective at the end of July. Mason joins the WPP group from McDonald’s, where she most recently served as field vice president overseeing thousands of stores and was the burger chain’s first U.S

Company Information

Company

GroupM

Location

New York, New York, United States

About

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Company News

(10 articles)

Tue, 27 Aug 2024 07:00:00 GMT

A Recovery of Olympic Proportions - GroupM - GroupM

Fri, 06 Dec 2024 08:00:00 GMT

GroupM: Ad Industry To Surpass $1 Trillion in Revenue for the First Time - Adweek

Thu, 20 Mar 2025 07:00:00 GMT

GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION - PR Newswire

Wed, 21 Sep 2022 07:00:00 GMT

Retail media makes up 11% of global ad spend, GroupM says - Marketing Dive

Thu, 16 Feb 2023 08:00:00 GMT

GroupM Updates Carbon Calculator to Provide Omnichannel Measurement Capabilities - GroupM

Wed, 11 Sep 2019 07:00:00 GMT

Ad fraud costing $22.4 billion globally says GroupM - Fox Business

Mon, 06 Dec 2021 08:00:00 GMT

GroupM ad revenue 2022 report: ‘surprising growth’ and ‘probably’ no pandemic impact - The Drum

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