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Fleetio Appoints Leslie Henthorn As Chief Marketing Officer

PRIVATENov 24, 2025•7 months ago

Position

Chief Marketing Officer

Company

Fleetio

Leslie Henthorn
BirminghamSoftware

Description

Fleetio has appointed Leslie Henthorn as its first Chief Marketing Officer to accelerate growth and enhance its presence in heavy equipment and fleet management. Henthorn brings over 20 years of marketing leadership experience.

Company Information

Company

Fleetio

Location

Birmingham, Alabama, United States

About

Rarestep, Inc. is doing business as Fleetio. Fleetio is a global fleet management software platform that helps organizations track, analyze, and optimize their fleet operations with ease. Since launching in 2012 in Birmingham, AL, Fleetio has grown to support thousands of users across more than 80 countries, managing hundreds of thousands of vehicles, equipment, parts, and operators. Designed to simplify complex fleet processes, Fleetio delivers a collaborative, comprehensive, and user-friendly solution that empowers customers to focus more on their mission and less on operational hurdles.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.