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First Watch Promotes Ashlee Weisser To Chief Financial Officer

PRIVATEJun 09, 2026•7 days ago

Position

Chief Financial Officer

Company

First Watch

Ashlee Weisser
BradentonFood and BeverageHospitality

Description

Ashlee Weisser has been promoted to Chief Financial Officer at First Watch, effective June 8. She succeeds Mel Hope, who is retiring and moving to an advisory role. Weisser has over 15 years of experience in financial strategy and previously held senior roles in major restaurant brands.

Company Information

Company

First Watch

Location

Bradenton, Florida, United States

About

At First Watch, you’re the reason we wake up at the crack of dawn, ready to make your day that much brighter. We greet the sunrise by slicing and juicing the freshest fruits and vegetables, whipping up our French toast batter from scratch and brewing pots of our award-winning, single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. This authenticity is what guides not only our sourcing and menu, but also our relationships with the communities we serve.

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