Company
XR Extreme Reach
Description
XR Extreme Reach announces the appointment of Louisa Wong as its Chief Executive Officer. Wong has also been elected as a board member to the Ad Council, where she will join other senior executive board members to help ensure the effectiveness and impact of the Ad Council’s campaigns.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months