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Dollar General Appoints Tony Rogers As Senior Vice President and Chief Marketing Officer

Jun 21, 2024about 1 year ago

Position

Chief Marketing Officer

Company

Dollar General

Tony Rogers
GoodlettsvilleRetail

Description

Dollar General has hired former Walmart executive Tony Rogers as the senior vice president and chief marketing officer, as part of its ongoing top-level executive changes. Rogers will oversee the company’s marketing, brand, media, and personalization activities across all channels as Dollar General continues its turnaround strategy.

Company Information

Company

Dollar General

Location

Goodlettsville, Tennessee, United States

About

Dollar General has been Serving Others for more than 80 years. With more than 18,000 stores, we serve communities across the country, from right around the corner. We exist to provide convenience, quality, and value, so our customers can get back to what's important. Our products include high-quality private labels to America's most-trusted brands. And we're here to fill more than just carts.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months