Dollar General Appoints Tony Rogers As Senior Vice President and Chief Marketing Officer
Jun 21, 2024•about 1 year ago
Position
Chief Marketing Officer
Company
Dollar General
Description
Dollar General has hired former Walmart executive Tony Rogers as the senior vice president and chief marketing officer, as part of its ongoing top-level executive changes. Rogers will oversee the company’s marketing, brand, media, and personalization activities across all channels as Dollar General continues its turnaround strategy.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
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