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Ce Brands Appoints Carley George As Chief Marketing Officer

PRIVATESep 19, 2024over 1 year ago

Position

Chief Marketing Officer

Company

Ce Brands

Carley George
Calgary

Description

CE Brands Inc. is pleased to announce the appointment of Carley George, a distinguished sales and marketing professional with over 18 years' expertise, as the new Chief Marketing Officer. Carley will lead the co-branding partnerships and marketing strategies, driving growth through innovative digital media approaches.

Company Information

Company

Ce Brands

Location

Calgary, Alberta, Canada

About

The Company confirms that Vesta Wealth Partners Ltd. (“Vesta”), a leading Canadian investment firm, will subscribe for Convertible Notes for and on behalf of certain investment entities managed or advised by Vesta having an aggregate principal amount of CAD$1,000,000. The Company has entered into an agreement with Choco for the sale of an aggregate of USD$2,475,000 (CAD$3,093,750) of future receivables for net proceeds of USD$2,250,000 (CAD$2,812,500) (the “Choco Facility”) under its existing credit facility. If the Company fails to complete the Offering and/or the draws under the Choco Facility or otherwise fails to secure additional financing, then the Company may have insufficient liquidity and capital resources to operate its business resulting in material uncertainty regarding the Company’s ability to meet its financial obligations as they become due and continue as a going concern. Such risks and uncertainties include, among others, the impact of the evolving Covid-19 pandemic on the Company’s business, operations and sales; reliance on third party manufacturers and suppliers; the Company’s ability to stabilize its business and secure sufficient capital, including the funding under the Choco Facility and/or the contemplated Offering, which may not be completed in a timely manner or at all; the Company’s available liquidity being insufficient to operate its business and meet its financial commitments, which could result in the Company having to refinance or restructure its debt, sell assets or seek to raise additional capital, which may be on unfavorable terms; the inability to implement the Company’s objectives and priorities for 2022 and beyond, which could result in financial strain on the Company and continued pressure on the Company’s business; risks associated with developing and launching new products; increased indebtedness and leverage; the fact that historical and projected financial information may not be representative of the Company’s future results; the inability to position the Company for long-term growth; risks associated with issuing new equity including the possible dilution of the Company’s outstanding common shares; the value of existing equity following the completion of any financing transaction; the Company defaulting on its obligations, which could result in the Company having to file for bankruptcy or undertake a restructuring proceeding; the Company being put into a bankruptcy or restructuring proceeding; and the risk factors included in CE Brand’s continuous disclosure documents available on www.sedar.com. Readers are cautioned not to place undue reliance on this forward-looking information, which is given as of the date of this press release, and to not use such forward-looking information other than for its intended purpose. As of May 24, 2022, CE Brands has cumulative USD$330,653 (CAD$413,316) outstanding under previous draws with Choco.

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