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Capital.COM Appoints Patricia Lyn Dixon As Global Head of Programmatic

Jul 07, 2024about 1 year ago

Position

Global Head of Programmatic

Company

Capital.com

Patricia Lyn Dixon
Financial Services

Description

Capital.com appointed Patricia Lyn Dixon as Global Head of Programmatic. Previously, Dixon worked at Amazon Ads as a Programmatic Solutions Consultant for over two years. Before Amazon, she was the Buyer Lead for the UK and Nordics at Magnite for one and a half years.

Company Information

Company

Capital.com

About

We have built key tools and features that matter to smart traders. Capital.com provides first-class technology and round-the-clock customer support. Capital.com has group entities authorized and regulated locally by the Financial Conduct Authority ("FCA"), the Australian Securities and Investments Commission ("ASIC"), the Cyprus Securities and Exchange Commission ("CySEC"), the Financial Services Authority of Seychelles (FSA) and the Securities Commission of The Bahamas ("SCB") .

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months