Cadent + Ad Theorent Appoints Doug Rozen As President and Jeff Driskill As Chief Financial Officer
Mar 19, 2025•4 months ago
Position
Chief Financial Officer
Company
Cadent
Description
Cadent + AdTheorent announced the appointment of Doug Rozen as President and Jeff Driskill as Chief Financial Officer. These appointments reinforce the company's commitment to building operational excellence in its growing business and delivering performance-driven solutions.
FundzWatch™ Score
65
Medium Activity
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months