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Brand Velocity Group Appoints Lauren Serota As Chief People & Culture Officer

PRIVATEJul 02, 2024•almost 2 years ago

Position

Chief People & Culture Officer

Company

Brand Velocity Group

Lauren Serota

New YorkVenture CapitalInvestment Management

Description

Brand Velocity Group (“BVG”) announced the appointment of Lauren Serota as its Chief People & Culture Officer. In this newly created role, Ms. Serota will work directly with BVG and its portfolio companies to transform and enhance company culture, leading initiatives focused around talent and performance management, reward and recognition programs, learning and leadership development, and employee-engagement functions.

Company Information

Company

Brand Velocity Group

Location

New York, New York, United States

About

Brand Velocity Group is an innovative investment firm focused on businesses that are well-positioned to benefit from its proven operational expertise, deep in-house marketing resources, and thoughtful approach toward enhancing company culture. BVG has strategic partnerships with specialty brand marketing agencies that develop and execute marketing plans across its investments. Portfolio companies also leverage BVG’s vast sports and entertainment networks to create accretive partnerships with athletes, teams, leagues, celebrities, and other businesses. In addition, BVG recognizes the worth of all portfolio company employees, each of whom is valued and critically important to the company’s continued, collective success. In recognition, the firm dedicates 10 percent of its total carried interest pool (i.e., its primary means of compensation as investment managers) in every investment to the employees. This is the Share the Gains program, which ensures that all employees of portfolio companies participate in the success of the firm’s united efforts. To learn more about BVG, its portfolio companies, and its innovative growth strategies, please visit www.brandvelocitygroup.com.

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