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Blue Cross Blue Shield of Massachusetts Appoints Krista Bowers As Senior Vice President of Government Programs

PRIVATEAug 08, 2024•almost 2 years ago

Position

Chief Executive Officer

Company

Blue Cross Blue Shield of Massachusetts

Sarah Iselin
hospital & health care

Description

Krista Bowers has joined Blue Cross Blue Shield of Massachusetts as senior vice president of government programs, responsible for leading the health plan's Medicare business segment. Her successful track record in building government programs and driving membership growth makes her a valuable addition to the team.

Company Information

Company

Blue Cross Blue Shield of Massachusetts

Location

101 Huntington Avenue

About

Blue Cross Blue Shield of Massachusetts (BCBSMA) is a nonprofit health insurance company based in Boston, Massachusetts. As the largest health insurer in the state, it serves approximately 2.8 million policyholders, primarily through employer-sponsored plans. BCBSMA was formed in 1988 from the merger of Blue Cross and Blue Shield of Massachusetts, building on a legacy of prepaid health coverage that dates back to 1942. The company offers a wide range of health insurance products, including traditional plans, Health Maintenance Organization (HMO) plans, and dental coverage. BCBSMA is known for its innovative approach to health insurance, having pioneered various coverage options and programs that enhance customer engagement and community health. Additionally, the Blue Cross Blue Shield of Massachusetts Foundation, established in 2001, focuses on improving healthcare access for uninsured and low-income residents through research, education, and grants. With a strong commitment to community health and a diverse customer base, BCBSMA continues to play a significant role in shaping healthcare coverage in Massachusetts.

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