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Bloom & Wild Appoints Dominique Highfield From Purplebricks As Chief Financial Officer

PRIVATESep 10, 2024•almost 2 years ago

Position

Chief Financial Officer

Company

Bloom & Wild

Dominique Highfield

Amsterdam

Description

Bloom & Wild has hired Dominique Highfield as its first chief financial officer. Highfield, previously the chief operating officer at Purplebricks, is joining Bloom & Wild to strengthen the finance team and drive topline growth initiatives across eight markets.

Company Information

Company

Bloom & Wild

Location

Amsterdam, New York, United States

About

Founded by Romain Raffard and Loïc Reperant in 2015, the company has an extensive range of plants including large indoor and outdoor plants. “There are substantial synergies to be realised from Bergamotte’s insights, expertise, and supplier relationships in the plant market,” says the company in a release. Moreover, the French company uses pop-up stores as a crucial feature of its brand-building strategy. With Bloomon, and Bergamotte under the kitty, the UK company is targeting revenues substantially over £200 million in the current year. At present, the UK company operates across eight countries, including Germany, France, Austria, and the Netherlands.

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