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Big Red Group Appoints Toni Westlake As Head of Brand and Marketing

PRIVATEJun 25, 2024almost 2 years ago

Position

Group Head of Brand and Marketing

Company

Big Red Group

Toni Westlake
SydneySoftwareE CommerceMarketplace

Description

Toni Westlake has been appointed as the new head of brand and marketing at Big Red Group. In her new role, she will be responsible for building out the marketing team and supporting the sustainable growth across the company's portfolio.

Company Information

Company

Big Red Group

Location

Sydney, New South Wales, Australia

About

Big Red Group is the leading experience network in Australia and New Zealand. A powerful connector that provides experience operators with quality customers and the industry with trusted intelligence and comprehensive support.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.