Free weekly newsletter

Get the free weekly executive digest

The new leadership moves, who’s behind them, and what they mean — delivered to your inbox every week. No credit card, unsubscribe anytime.

Weekly Digest

New leadership moves, summarized for you

Straight to Inbox

No login, no app to check — it comes to you

Leadership Trends

See who's moving and how much in your market

No credit card required Weekly executive digest

Axicom Appoints Abbie Hughes As Director of Lifestyle Practice

PRIVATESep 27, 2024•over 1 year ago

Position

Chief People Officer

Company

Axicom

Laura Pettit

LondonOther

Description

Axicom, the PR agency for tech brands under Burson, has appointed Abbie Hughes as the director of its lifestyle practice. Abbie joins Axicom after overseeing consumer PR at Fever and will lead the lifestyle tech practice, overseeing client accounts such as Honor, Hotpoint, Lavazza, TalkTalk, and Whirlpool.

Company Information

Company

Axicom

Location

London, England, United Kingdom

About

Axicom is the Burson agency for tech brands & brands with a tech story. We’re futurists, not followers; combining deep technical expertise with data and creativity to earn a brand’s place in business and culture. Axicom is part of the global communications group Burson and is the only specialist technology PR agency within the WPP Group (NYSE: WPP).

Related People

Suggested for you

Choose your plan to reveal verified contacts

Predictive Intelligence

Strategic

ML-powered predictions for Axicom's next move

Learn about Strategic plan

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months