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Arctic Blue Beverages Appoints Petri Hirvonen As Chief Executive Officer

PRIVATEJun 30, 2025•12 months ago

Position

Chief Executive Officer

Company

Arctic Blue Beverages

Petri Hirvonen
HelsinkiManufacturingFood and Beverage

Description

As part of its executive leadership changes, Arctic Blue Beverages has appointed Petri Hirvonen as the new CEO, effective July 1, 2025. He succeeds Valtteri Eroma, who will step down on June 30, 2025, after leading the company through significant growth phases.

Company Information

Company

Arctic Blue Beverages

Location

Helsinki, Uusimaa, Finland

About

Arctic Blue Beverages AB is a Nordic beverage company founded in 2017 and headquartered in Stockholm, Sweden. It operates through its subsidiary, Arctic Blue Beverages Oy, based in Finland. The company specializes in producing handcrafted beverages that feature natural Finnish ingredients, capturing the essence of Arctic nature. The product lineup includes a variety of artisanal spirits under the ARCTIC BLUE brand. Notable offerings are Arctic Blue Gin, Arctic Blue Gin Navy Strength, Arctic Blue Gin Rose, and Arctic Blue Gin Oat, which is the world's first gin-based oat liqueur. Additionally, the company produces pre-mixed long drinks and tonic water designed to complement its gins.

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