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Alloy Appoints Kathryn Cook As Chief Marketing Officer To Support Rapid Global Growth

Jul 02, 2024about 1 year ago

Position

Chief Marketing Officer

Company

Alloy

Kathryn Cook
New York

Description

Kathryn Cook has joined Alloy as its new Chief Marketing Officer (CMO) to support the company's rapid, global growth. Her appointment comes at an exciting point in Alloy's trajectory, as it has emerged as a leader in identity risk and fraud prevention solutions for innovative fintechs and financial institutions.

Company Information

Company

Alloy

Location

New York, United States

About

Alloy is the command center for identity that covers your compliance and fraud-fighting needs. Our dynamic platform connects you to more than 120 data source products to help you verify identities and monitor transactions - giving you a holistic view of each customer from the day they onboard and throughout their time with your organization. From automatic decisions and fewer manual reviews to smooth onboarding, Alloy is how smart banks and fintech companies take a closer look at the whole picture. Learn more at Alloy.com and on Twitter @UseAlloy.

FundzWatch™ Score

48
High Activity
6 total signals

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months