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Adverity Promotes Harriet Durnford Smith To Chief Operating Officer

PRIVATEJul 16, 2024almost 2 years ago

Position

Chief Operating Officer

Company

Adverity

Harriet Durnford-Smith
ViennaScience And EngineeringInternet ServicesDesign

Description

Integrated data platform Adverity has promoted Harriet Durnford-Smith, its previous CMO, to the position of Chief Operating Officer. In her new role, Durnford-Smith will be responsible for operational alignment, business strategy translation, and overseeing multiple teams including People, Marketing, and Workplace.

Company Information

Company

Adverity

Location

Vienna, Vienna, Austria

About

Adverity is the intelligent data and analytics platform that enables marketing, sales, and ecommerce teams to make insights-driven decisions faster and easier. By transforming siloed data into actionable insight, Adverity makes demonstrating the return on investment across channel spend simple and reduces the time-to-value from your data.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.