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About Face and Af94 Appoint Francesca Raminella As CEO

PRIVATEMay 13, 2024•about 2 years ago

Position

Chief Executive Officer

Company

About-face and af94

Francesca Raminella
Los AngelesE CommerceFashionBeautyCosmetics

Description

Francesca Raminella has been appointed as the CEO of About-face and af94, bringing over 25 years of leadership and business experience in the beauty industry. Her strategic insight and extensive experience across renowned beauty brands uniquely position her to lead the companies into a new era of growth.

Company Information

Company

About-face and af94

Location

Los Angeles, California, United States

About

Make-u(p) without rules. Made for the versions of you, about-face beauty is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and all humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad and personal method to becoming the greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us and all experimental versions along the way. Our pigment-saturated, long-wearing, buildable formulas empower self-expression and are 100% vegan and cleanly-formulated.

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