Onton
San Francisco, California, United States · Artificial Intelligence, Software
Onton is a search and discovery engine for products. Our mission is to help people make decisions they love, instantly. The average shopping journey takes 79 days, and we're taking that to less than 1. Since our public launch in late 2023, we've grown exponentially to guide millions of users to their perfect product.
Key facts
- Headquarters
- San Francisco, California, United States
- Employees
- Unknown
- Industries
- Artificial Intelligence, Software
- Status
- Private
- Website
- onton.com
- Company page
Recent activity at Onton
Onton funding history
| Date | Round | Amount |
|---|---|---|
| Nov 2025 | Funding Round | $7.5M |
Leadership
- Alex Gunnarson, Founder
- Zach Hudson, Founder
Verified email and direct lines for Onton’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Employee benefit plans
Onton files 1 employee benefit plan with the U.S. Department of Labor, including a retirement plan. The next plan year renews in Dec 2026.
Onton in the news
- Onton Releases Ontology 1: A Neurosymbolic Search Model That is 2.7x More Accurate than the World’s Best E-commerce Search Engines - MarkTechPost (Aug 02, 2026)
- Onton Raises $7.5M in Seed Funding - FinSMEs (Dec 01, 2025)
- Who from Red Wings might join Ken Holland in Edmonton? - MLive.com (May 06, 2019)
- Thousands of laps on scooter leads to experience of a lifetime for Edmonton man - Global News (Oct 02, 2016)
- Alberta oilsands producers 'incredibly profitable' during recent economic downturn - CBC (Nov 09, 2018)
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About Onton: questions and answers
What does Onton do?
Onton is a search and discovery engine for products. Our mission is to help people make decisions they love, instantly. The average shopping journey takes 79 days, and we're taking that to less than 1. Since our public launch in late 2023, we've grown exponentially to guide millions of users to their perfect product.
Where is Onton headquartered?
Onton is headquartered in San Francisco, California, United States.
Has Onton raised funding?
Yes. Fundz has recorded 1 funding event for Onton. The most recent, Funding Round of $7.5M, was in Nov 2025.
Who leads Onton?
Alex Gunnarson is a Founder at Onton.
What is the latest news on Onton?
On Nov 26, 2025, Onton raises $7.5M led by Footwork to expand its AI-powered shopping site beyond furniture into apparel.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy