Different
San Francisco, California, United States · Advertising, B2B, Digital Marketing
Different is a marketing system that runs demand generation across channels for B2B companies. It unifies campaign orchestration, personalization, and optimization in one closed loop, allowing lean marketing teams to work more efficiently. Founded by experienced entrepreneurs, Different aims to empower small marketing teams to achieve significant results without increasing their size. The company
Key facts
- Headquarters
- San Francisco, California, United States
- Employees
- 11
- Industries
- Advertising, B2B, Digital Marketing
- Status
- Private
- Website
- different.ai
- Company page
Recent activity at Different
Different funding history
| Date | Round | Amount |
|---|---|---|
| Oct 2026 | Seed | $48.0M |
Leadership
- Abhinav Yajurvedi, Co-Founder and CTO
Verified email and direct lines for Different’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Different in the news
- These are the most urgent AI risks, according to 272 experts - MIT Sloan (Jul 20, 2026)
- Why did OpenAI's and Anthropic's AI models hack other companies? - NPR (Aug 01, 2026)
- Meta becomes latest firm to say its AI hacked another company - BBC (Aug 06, 2026)
- OpenAI says its AI technology acted on its own in an 'unprecedented' hack of another company - AP News (Jul 21, 2026)
- 4 Types of AI: Getting to Know Artificial Intelligence - Coursera (May 31, 2026)
- The choices we make about AI now are critical | Bill Gates - Gates Notes (Aug 26, 2026)
- Agentic AI, explained - MIT Sloan (Feb 18, 2026)
- AI models may be capable of self-replicating without access to a datacenter - Anthropic (Oct 12, 2026)
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About Different: questions and answers
What does Different do?
Different is a marketing system that runs demand generation across channels for B2B companies. It unifies campaign orchestration, personalization, and optimization in one closed loop, allowing lean marketing teams to work more efficiently. Founded by experienced entrepreneurs, Different aims to empower small marketing teams to achieve significant results without increasing their size. The company
Where is Different headquartered?
Different is headquartered in San Francisco, California, United States.
How many employees does Different have?
Different has about 11 employees.
Has Different raised funding?
Yes. Fundz has recorded 1 funding event for Different. The most recent, Seed of $48.0M, was in Oct 2026.
Who leads Different?
Abhinav Yajurvedi is a Co-Founder and CTO at Different.
What is the latest news on Different?
On Oct 20, 2026, Different emerges from stealth with $48M in seed funding led by General Catalyst. The company aims to revolutionize demand generation for lean marketing teams using AI.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy