Assureful
Seattle, United States · Artificial Intelligence, E Commerce, Insurance
Assureful is a nationally licensed Coverholder at Lloyd's of London. Assureful's proprietary 'Pay-as-you-Sell' Commercial General Liability Insurance policies have been designed specifically for eCommerce sellers. It uses Generative AI and Machine Learning to rate, price and underwrite mandatory insurance.
Key facts
- Headquarters
- Seattle, United States
- Employees
- Unknown
- Industries
- Artificial Intelligence, E Commerce, Insurance
- Status
- Private
- Website
- www.assureful.com
- Company page
Recent activity at Assureful
Assureful funding history
| Date | Round | Amount |
|---|---|---|
| Jul 2024 | Venture | $850K |
| May 2024 | Seed | $850K |
| Oct 2023 | Pre-Seed | $1.5M |
Leadership
- Alex Champagne, Vice President of Growth
- Rohit Nair, Founder
Verified email and direct lines for Assureful’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Assureful in the news
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About Assureful: questions and answers
What does Assureful do?
Assureful is a nationally licensed Coverholder at Lloyd's of London. Assureful's proprietary 'Pay-as-you-Sell' Commercial General Liability Insurance policies have been designed specifically for eCommerce sellers. It uses Generative AI and Machine Learning to rate, price and underwrite mandatory insurance.
Where is Assureful headquartered?
Assureful is headquartered in Seattle, United States.
Has Assureful raised funding?
Yes. Fundz has recorded 3 funding events for Assureful. The most recent, $850K, was in Jul 2024.
Who leads Assureful?
Alex Champagne is a Vice President of Growth at Assureful.
What is the latest news on Assureful?
On Aug 12, 2026, Assureful launched a new AI-driven Pay-As-You-Sell Commercial General Liability insurance for eCommerce merchants in partnership with CedCommerce.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy