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Zeta Global Partners with Snowflake to Enhance AI-Powered Marketing Solutions through Open Semantic Exchange.

May 17, 2026

Contract Type

partnership

New YorkSoftwareAdvertisingArtificial IntelligenceSaaSAnalyticsMachine LearningMarketing

Description

Zeta Global announced a strategic partnership with Snowflake for the Open Semantic Exchange (OSI), aiming to align its marketing platform with a unified data infrastructure. This partnership is expected to enhance data-driven marketing intelligence for clients.

Company Information

Company

Zeta Global

Location

3 Park Avenue

New York, New York, United States

About

Zeta Global is the AI-Powered Marketing Cloud that harnesses advanced artificial intelligence and vast consumer signals to streamline customer acquisition, growth, and retention for marketers. The company's platform unifies identity, intelligence, and omnichannel activation, enabling personalized consumer experiences. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City, with a global presence.

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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Zeta Global signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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