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Zeta Global Partners with Palantir Technologies to Enhance AI Marketing Infrastructure.
Jun 23, 2026
Contract Type
partnership
New YorkSoftwareAdvertisingArtificial IntelligenceSaaSAnalyticsMachine LearningMarketing
Description
Zeta Global has announced a strategic partnership with Palantir Technologies to develop a unified data and AI infrastructure aimed at improving enterprise marketing. This initiative will involve rebuilding Zeta's Data Cloud on Palantir's Foundry platform, thereby integrating operational intelligence with customer data.
Company Information
Company
Zeta Global
Location
3 Park Avenue
New York, New York, United States
About
Zeta Global is the AI-Powered Marketing Cloud that harnesses advanced artificial intelligence and vast consumer signals to streamline customer acquisition, growth, and retention for marketers. The company's platform unifies identity, intelligence, and omnichannel activation, enabling personalized consumer experiences. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City, with a global presence.