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Zeta Global and Yahoo to Migrate Yahoo’s Email Marketing to ZMP and Interoperate Data Cloud with Yahoo ConnectID
Sep 19, 2024•almost 2 years ago
Contract Type
partnership
New YorkSoftwareAdvertisingArtificial IntelligenceSaasAnalyticsMachine LearningMarketingDescription
Zeta Global and Yahoo announced plans to migrate Yahoo’s email marketing to the Zeta Marketing Platform (ZMP) and to make Zeta’s Data Cloud interoperable with Yahoo ConnectID, enabling Yahoo DSP users to seamlessly activate audiences to deliver higher returns on investment. The partnership aims to enhance user experiences and strengthen brands’ efficiency and effectiveness on Yahoo’s industry-leading properties.
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