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Zeta Global and Yahoo to Migrate Yahoo’s Email Marketing to ZMP and Interoperate Data Cloud with Yahoo ConnectID

Sep 19, 2024•almost 2 years ago

Contract Type

partnership

New YorkSoftwareAdvertisingArtificial IntelligenceSaasAnalyticsMachine LearningMarketing

Description

Zeta Global and Yahoo announced plans to migrate Yahoo’s email marketing to the Zeta Marketing Platform (ZMP) and to make Zeta’s Data Cloud interoperable with Yahoo ConnectID, enabling Yahoo DSP users to seamlessly activate audiences to deliver higher returns on investment. The partnership aims to enhance user experiences and strengthen brands’ efficiency and effectiveness on Yahoo’s industry-leading properties.

Company Information

Company

Zeta Global Holdings

Location

New York, New York, United States

About

Zeta Global Holdings Corp. is a leading data-driven marketing technology company. It specializes in enhancing customer engagement through its innovative marketing platform. The company focuses on utilizing AI-driven solutions for operational efficiency. Zeta Global also offers tailored marketing strategies to various industries.

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