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Saudi Arabia’s SURJ considering investing in World Athletics commercial company

Mar 06, 2025over 1 year ago

Contract Type

partnership

EventsNon Profit

Description

Saudi Arabia’s SURJ Sports Investment is considering investing in a new entity that World Athletics may form to manage its commercial rights, potentially valuing the business at UK£500 million (US$644 million). World Athletics has confirmed discussions with organizations and financial institutions interested in partnering, indicating the governing body’s interest in accelerating the commercial side of the sport.

Company Information

Company

World Athletics

About

The purpose of the Competition Commission is to develop athletics events worldwide. Members are directly involved in topics such as competition programme formats, new events, innovation within events to make them more appealing, developing the skills of officials and more. The Development Commission exists to support the growth, development, and administration of athletics at all levels of the sport aligned to the World Plan for Athletics 2022-2030. The Governance Commission is involved in a wide variety of governance-related initiatives. Members are passionate about governance and improving and upholding the highest integrity, promoting better governance and ethical compliance standards, including through the development of educational materials, and ensuring that these are implementable, aligned, and embedded in World Athletics, Area Associations and Member Federations. The Committee’s primary role is to review and advise the Executive Board on risks faced by World Athletics. The Committee’s primary role is to review and advise the Executive Board on the remuneration and expenses policies applicable to the President, Vice Presidents, Executive Board Members, Council Members, members of Commissions and Working Groups, the Chief Executive Officer and any related matters as may be decided by the Executive Board.

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