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WickedGud partners with Orios Venture Partners, Asiana Fund, and existing investors for Rs 20 Cr funding led by Shilpa Shetty

Dec 04, 2024•over 1 year ago

Contract Type

partnership

MumbaiFood and BeverageRetail

Description

WickedGud, a better-for-you indulgent food brand, has announced a partnership with Orios Venture Partners, Asiana Fund, and a clutch of existing investors to secure Rs 20 crore. The fresh capital will be used to ramp up distribution, increase spending on branding and marketing, strengthen the core team, and expand product development initiatives.

Company Information

Company

WickedGud

Location

Mumbai, Maharashtra, India

About

WickedGud is a better-for-you indulgent food brand on a mission to un-junk India, offering a range of healthy noodles, pastas, and chips targeted at Gen Z and Gen X consumers. Founded in 2021 by entrepreneur Bhuman Dani, the brand aims to revolutionize the consumer packaged goods space in India. It has experienced significant growth and operates through an extensive omnichannel distribution network. WickedGud is recognized for its alignment with healthier eating trends and has garnered attention from notable investors and platforms.

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