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Contract Type
partnership
Description
Waypoint TV, a fast-growing Chattanooga media company offering outdoor industry content, has secured a partnership with DirecTV. This partnership will potentially expand the viewership of its shows to millions of new viewers.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months