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Virgin Media O2 Business signs adtech data partnership with Blis

Oct 28, 2024over 1 year ago

Contract Type

partnership

Software

Description

Virgin Media O2 Business has entered into a new adtech partnership with Blis, granting access to its extensive anonymised and aggregated data through the O2 Motion Brand Elevator platform. The partnership aims to enable advertisers to strengthen their audience planning and measurement capabilities with high-quality brand insights.

Company Information

Company

Virgin Media O2 Business

About

Virgin Media O2 Business is the business arm of the telecoms giant, providing extensive anonymised and aggregated data through the O2 Motion Brand Elevator platform.

Predictive Intelligence
Strategic

ML-powered predictions for Virgin Media O2 Business's next move

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months