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Contract Type
partnership
Software
Description
Virgin Media O2 Business has entered into a new adtech partnership with Blis, granting access to its extensive anonymised and aggregated data through the O2 Motion Brand Elevator platform. The partnership aims to enable advertisers to strengthen their audience planning and measurement capabilities with high-quality brand insights.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months