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VideoAmp Renews Partnership with Paramount Global for Advanced Audience Measurement

Jan 07, 2025•over 1 year ago

Contract Type

partnership

Los AngelesSoftwareAdvertisingMedia And EntertainmentSales And Marketing

Description

VideoAmp announced an extension of their long-term partnership with Paramount Global, enabling advanced audience measurement across 40 million households to drive innovation and accelerate progress in the advertising industry.

Company Information

Company

VideoAmp

Location

Los Angeles, California, United States

About

VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to plan, optimize and measure media investments across platforms to drive successful outcomes. These solutions enable media sellers to increase the value of their inventory and advertisers to benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States.

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