Fundz
Real-time · AI · Cross-signal

Discover the power of real-time signals plus AI

Every contract, funding round, exec hire, and M&A move on Universal Robina Corporation — with verified, ICP-scored contact reveals (email + mobile) on demand.

Trusted by founders, sales teams, recruiters, and investors at firms like BlackRock, Oracle, Kleiner Perkins, and HubSpot.

See plansBook a 15-min walkthrough
▶
Watch the 2-minute tour · with sound

URC partners with TikTok Shop to reshape e-commerce presence

Jan 02, 2025•over 1 year ago

Contract Type

partnership

Quezon CityManufacturingFood and BeverageFood Processing

Description

Universal Robina Corp. (URC) has partnered with TikTok Shop's e-commerce platform to adapt to evolving consumer trends, featuring a campaign that drove a 227% increase in Total Gross Merchandise Value (GMV) and showcased products through live streaming.

Company Information

Company

Universal Robina Corporation

Location

Quezon City, Manila, Philippines

About

Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. We’ve built three strong regional brands over the years— Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN region. URC's key to success has been attributed to building strong brands, robust product innovation pipeline, and world-class manufacturing and supply chain capabilities.

Predictive Intelligence
Strategic

ML-powered predictions for Universal Robina Corporation's next move

Learn about Strategic plan

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months