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UKTV Ventures partners with Rest Less for an airtime-for-equity deal
Jan 14, 2025•over 1 year ago
Contract Type
partnership
LondonSoftwareMedia And EntertainmentBroadcastingFilm Production
Description
UKTV Ventures has announced its partnership with Rest Less by investing in the digital platform for people aged 50 and older. The investment involves an airtime-for-equity deal, allowing Rest Less to launch a TV advertising campaign on UKTV’s seven linear channels.
Company Information
Company
UKTV
Location
London, England, United Kingdom
About
UKTV is a British multichannel broadcaster, jointly owned by the BBC and Discovery, Inc. It operates a portfolio of television channels, including drama, comedy, and lifestyle programming.
LondonSoftwareMedia And EntertainmentBroadcastingFilm Production