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Uganda Tourism Board Partners with CAF for Explore Uganda Sponsorship for Pamoja 2027.

Nov 01, 2026

Contract Type

partnership

UgandaHospitalityLeisureTravelNon ProfitGovernmentTourismAssociation

Description

The Uganda Tourism Board has secured a partnership with the Confederation of African Football to become the official destination sponsor for the Pamoja 2027 Africa Cup of Nations. This partnership will provide Uganda with a valuable platform to promote its tourism offerings to millions of football fans and international media.

Quick answer

Uganda Tourism Board Partners with CAF for Explore Uganda Sponsorship for Pamoja 2027. (November 1, 2026). Uganda Tourism Association is based in Uganda.

What agreement did Uganda Tourism Association announce on November 1, 2026?
The Uganda Tourism Board has secured a partnership with the Confederation of African Football to become the official destination sponsor for the Pamoja 2027 Africa Cup of Nations. This partnership will provide Uganda with a valuable platform to promote its tourism offerings to millions of football fans and international media.
What does Uganda Tourism Association do?
The Uganda Tourism Association (UTA) is the umbrella organisation that brings together all tourism trade associations in Uganda.
Where is Uganda Tourism Association based?
Uganda Tourism Association is based in Uganda.
Which similar companies announced agreements around the same time?
Department of Tourism (DOT) (October 31, 2026), GOTA International Group (October 25, 2026), Allegiant Travel Company (November 2, 2026) and SONESTA (November 2, 2026) also announced agreements within 45 days of Uganda Tourism Association.

Source: Fundz verified event record.

Other recent agreements in Hospitality and Leisure

Contracts and agreements at companies in the same sectors within 45 days, from Fundz verified event records.

Company Information

Company

Uganda Tourism Association

Location

Uganda

About

The Uganda Tourism Association (UTA) is the umbrella organisation that brings together all tourism trade associations in Uganda. It is the private sector’s voice in the tourism industry and includes 9 members and 2 affiliates. The members include; The Association of Uganda Tour Operators (AUTO), Uganda Safari Guides Association (USAGA), Uganda Hotel Owners’ Association (UHOA), The Uganda Association of Travel Agents (TUGATA), Uganda Community Tourism Association (UCOTA), The Association of Ugandan Women in Tourism Trade (AUWOTT), The National Arts and Cultural Crafts Association (NACCAU), The Hotel General Managers Association of Uganda (HOGMAU) and The Uganda Association of Conference and Incentive Industry (UACII). The affiliated members of the Uganda Tourism Association include; Buganda Heritage and Tourism Board (BHTB) and Kasese Tourism Investors Forum (KTIF). The 11 associations collectively represent tour operators, travel agents, accommodation facilities, tour guides, community-based organisations, cultural organisations, events and conference organisers, as well as arts and crafts, representing more than 2000 enterprises in the tourism sector.

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What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

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