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Liverpool secures a five-year shirt sponsorship partnership with Turkish Airlines worth over £300 million.

Sep 08, 2026•8 days ago

Contract Type

partnership

IstanbulAirlines and Aviation

Description

Liverpool has announced a five-year shirt sponsorship deal with Turkish Airlines, set to commence in the 2027-28 season. The partnership is expected to exceed £60 million annually, making it the most lucrative of its kind in Premier League history.

Company Information

Company

Turkish Airlines

Location

Istanbul, Istanbul, Turkey

About

About Turkish Airlines: Our story in the skies, which started with 5 aircrafts in 1933, is now continuing on the day we are celebrating our 90th anniversary with more than 415 aircrafts by holding the reputation of flying to the most countries in the world. Thanks to our unrivaled flight network, our young and modern fleet, and the travel experience that elevates the standards we offer our passengers, we maintain a success story that transcends continents as the best airline in Europe. With our passion for aviation that has grown over the years and our desire to bring our passengers together with unique discoveries, we fly to more than 340 destinations around the world. We are opening the doors of a bigger world to our passengers with the happiness of proudly carrying the Turkish flag all over the world. Our adventure in the skies, which inspires new experiences by connecting people, cultures, continents, countries and cities, continues without slowing down and always aims for the stars.

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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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