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Lego and BBC announce new Bluey partnership

Jan 09, 2025

Contract Type

partnership

BillundManufacturingGaming

Description

The Lego Group and BBC Studios have announced a new partnership merging the world of Bluey with the fun and creative possibilities of the Lego universe for the first time ever. The partnership introduces six new Lego Bluey sets for 2025 across the Lego 4+ and Lego Duplo themes, inspired by the animated TV series Bluey.

Company Information

Company

Lego Certified Stores

Location

Billund, Syddanmark, Denmark

About

Lego Certified Stores are part of the global Lego brand, recognized for its engaging and immersive play experiences. These stores operate across major markets, including Australia and New Zealand, and are integral to Lego's direct engagement with consumers. The brand is known for its enduring popularity and innovative product offerings.

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Predictive Intelligence
Strategic

ML-powered predictions for Lego Certified Stores's next move

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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Lego Certified Stores signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.