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The Hershey Company partners with Sour Strips for innovation in the Confection category

Nov 11, 2024•over 1 year ago

Contract Type

partnership

HersheyManufacturing

Description

The Hershey Company has announced a partnership with Sour Strips, a sour candy brand founded by Maxx Chewning in 2019. Maxx Chewning will continue to lead marketing and innovation efforts at Sour Strips. This partnership aims to expand Hershey's offerings within the growing sweets portfolio and set new standards in the Confection category.

Company Information

Company

The Hershey Company

Location

Hershey, Pennsylvania, United States

About

The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.

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