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The Farmer’s Dog announces partnership with University of Tulsa’s Goldie for NIL deal.

Oct 30, 2026

Contract Type

partnership

Food and BeverageAnimal FeedPet

Description

The Farmer’s Dog has partnered with Goldie, the University of Tulsa's Golden Retriever mascot, as part of a new initiative that includes five college dog mascots. This partnership makes The Farmer’s Dog the official pet food partner for all five athletic departments for the next three years, providing the mascots with nutritious meals and treats.

Quick answer

The Farmer’s Dog announces partnership with University of Tulsa’s Goldie for NIL deal. (October 30, 2026).

What agreement did The Farmer’s Dog announce on October 30, 2026?
The Farmer’s Dog has partnered with Goldie, the University of Tulsa's Golden Retriever mascot, as part of a new initiative that includes five college dog mascots. This partnership makes The Farmer’s Dog the official pet food partner for all five athletic departments for the next three years, providing the mascots with nutritious meals and treats.
What does The Farmer’s Dog do?
The Farmer’s Dog is a pet food company dedicated to providing healthier and more nutritious meal options for dogs.
Which similar companies announced agreements around the same time?
Royal Canin (October 29, 2026), Rockingham-Harrisonburg SPCA (November 3, 2026) and Austin Pets Alive! (November 9, 2026) also announced agreements within 45 days of The Farmer’s Dog.

Source: Fundz verified event record.

Other recent agreements in Food and Beverage and Animal Feed

Contracts and agreements at companies in the same sectors within 45 days, from Fundz verified event records.

Company Information

Company

The Farmer’s Dog

About

The Farmer’s Dog is a pet food company dedicated to providing healthier and more nutritious meal options for dogs. Founded on the belief that real food can significantly improve pets' lives, the company aims to disrupt the traditional pet food industry. They emphasize the importance of quality ingredients and nutritional value in pet meals.

Related People

Federico
Senior decision-maker at this company
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Predictive Intelligence
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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

The Farmer’s Dog signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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