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Teads and VIDAA USA Extend and Expand Exclusive Global CTV Partnership Across US, Europe & APAC

Dec 02, 2024•over 1 year ago

Contract Type

partnership

New YorkSoftwareAdvertisingMarketingContent Marketing

Description

Teads has announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering numerous manufacturers worldwide. This extended partnership allows Teads to maintain exclusive access to VIDAA’s on-screen placement for native CTV home screen ads across the US, Europe, and APAC, as well as gain access to VIDAA’s own streaming service, VIDAA Channels.

Company Information

Company

Teads Holding

Location

New York, New York, United States

About

Teads Holding Co. is a leading digital media platform that specializes in video advertising solutions. The company leverages technology to connect brands with audiences across various digital channels. Teads is dedicated to enhancing the advertising experience for both publishers and marketers. Its services support optimal media strategies and revenue generation.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months