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Suncorp announces new lead creative agency and ends 20-plus year partnership with WPP

Nov 14, 2024•over 1 year ago

Contract Type

partnership

QueenslandManufacturingEnergyRenewable EnergySolar

Description

Suncorp has announced a new lead creative agency, Leo Burnett, to lead its creative account from the start of 2025. This news also marks the end of Suncorp's 20-plus year partnership with WPP and Ogilvy Melbourne across AAMI, GIO, Vero, and Hogarth.

Company Information

Company

Suncorp

Location

Queensland, Queensland, Australia

About

SunCorp is a pioneer in the implementation of photovoltaic energy systems in Itatiba/SP. It has been in the market for over 6 years and has carried out more than 400 works, specializing in solar energy, heating and swimming pool systems. Its facilities have its own engineering department, administrative headquarters and warehouse for equipment storage.

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Strategic

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months