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Summer Fridays Receives Strategic Growth Investment From TSG Consumer

Jul 25, 2024•almost 2 years ago

Contract Type

partnership

Los AngelesHealth CareE CommerceFashionBeautyLifestyleCosmetics

Description

Summer Fridays has announced a strategic growth investment from TSG Consumer Partners. The partnership aims to support Summer Fridays’ growth initiatives while maintaining the core brand and products, and to help position the company for continued product development, brand building, and geographic expansion.

Company Information

Company

Summer Fridays

Location

Los Angeles, California, United States

About

Founded in 2018 by Marianna Hewitt and Lauren Ireland, Summer Fridays is a clean, California-inspired premium beauty brand. Headquartered in Los Angeles, CA, the company is best known for its highly successful Jet Lag (Mask; Eye Serum) and Lip (Lip Butter Balm; Dream Lip Oil) franchises. Summer Fridays offers a growing assortment of products focused on beauty, efficacy, and simplicity.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months