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CIVC Partners Makes Majority Investment in Strategus for Market Leadership in CTV Advertising
Jan 31, 2025•over 1 year ago
Contract Type
partnership
DenverAdvertisingMarketingDescription
Strategus, the leading managed services provider of CTV advertising campaigns, announced a majority investment by CIVC Partners, a Chicago-based middle-market private equity firm. The investment will accelerate Strategus’ market leadership in CTV and provide additional resources to enhance the company's capabilities, products, and partnerships.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months