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Contract Type
partnership
SeattleFood and BeverageHospitalityRetailDescription
Starbucks announces a partnership with Gopuff to tap into the late-night and overnight dayparts, conducting a pilot to coordinate delivery orders between 5 p.m. and 5 a.m. Starbucks also trained baristas to prepare handcrafted drinks and food inside Gopuff’s micro-fulfillment centers, aiming to deliver to the customer's door within about 30 minutes.
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Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months