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UEFA and Sportradar Extend and Expand Partnership to Provide Bettors and Fans with Innovative Engagement

Jul 11, 2024•almost 2 years ago

Contract Type

partnership

St. GallenSports

Description

UEFA and Sportradar have extended their partnership to include the non-exclusive right to distribute data to non-betting media and access to advanced tracking for enhancing Sportradar's AI products. The agreement covers all UEFA Club and National team competitions and will offer over 900 high-profile matches each season. The partnership also includes an extended integrity partnership of 15 years to support UEFA's Anti Match-Fixing Unit.

Company Information

Company

Sportradar

Location

St. Gallen, Switzerland

About

Sportradar is the leading global sports technology company creating immersive experiences for sports fans and bettors. Established in 2001, the company is well-positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs more than 2,900 full time employees across 20 countries around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF. We cover more than 890,000 events annually across 92 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved. Sportradar and the Sportradar logo are registered trademarks of Sportradar. All other third-party trademarks and logos contained in this press release are the property of their respective owners.

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Based on industry data
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