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UEFA and Sportradar Extend and Expand Partnership to Provide Bettors and Fans with Innovative Engagement
Jul 11, 2024•almost 2 years ago
Contract Type
partnership
Description
UEFA and Sportradar have extended their partnership to include the non-exclusive right to distribute data to non-betting media and access to advanced tracking for enhancing Sportradar's AI products. The agreement covers all UEFA Club and National team competitions and will offer over 900 high-profile matches each season. The partnership also includes an extended integrity partnership of 15 years to support UEFA's Anti Match-Fixing Unit.
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Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months