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SoFi Technologies Partners with Notre Dame Athletics as Official Financial Services Partner

Jul 28, 2026•12 days ago

Contract Type

partnership

Travel and TourismFinancial ServicesSoftware

Description

The University of Notre Dame has formed a multi-year partnership with SoFi Technologies, making SoFi the official financial services partner of Notre Dame Athletics. This partnership includes initiatives to support student-athletes and offer scholarships while being the first non-apparel brand on Fighting Irish uniforms.

Company Information

Company

SoFi Technologies

About

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than three million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including financial and career advisors, plus connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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